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FOR IMMEDIATE RELEASE

Contact: Marion Jacobs
Phone: 949 497-4708
Email: marionjacobs@cox.net

How to Reinvent Yourself in Six Steps
Laguna Beach psychologist and author of "Take-Charge Living" says people can overcome roadblocks to change by practicing and repeating new, desired behaviors in a step-by-step process

LAGUNA BEACH, Calif. (May 185, 2006)-Ask anyone who's ever tried to quit smoking, get out of a bad relationship, lose weight or switch jobs: Sometimes it's just easier to give up than deal with the inevitable negative feelings that come along with attempting to change.

Avoiding change isn't necessarily a sign of personal weakness. Research has found that our brains often throw up unnecessary "caution" signs when change is afoot, affecting the way we act, think and behave, even at a subconscious level. The result is we avoid change, even when we know the change would make us happier in the long run.

But that doesn't have to be the case, says Laguna Beach, Calif.-based therapist Marion Jacobs, Ph.D., author of Take-Charge Living: How to Recast Your Role in Life in Six Acts. "You are capable of exerting far more control over your moods, feelings, thoughts and behaviors-in other words, your reactions to life-than you think. That means you can change things in your life. And it doesn't take psychotherapy to do it," she says.

The key, Dr. Jacobs says, is learning how to manage the fearful emotions that resist change-essentially "seducing" the brain into finally, and correctly, understanding that the changes aren't dangerous as once believed. Armed with the right expectations about how change works, techniques for managing resistance, and a step-by-step, strategic plan for practicing and repeating new behaviors, people can then take charge and move forward. "Because many of our ways have become so habitual, it may not feel like you have the choice to change. But you do," Jacobs says.

By connecting provocative findings from brain research with Jacobs' 30 years of clinical knowledge, Take-Charge Living deals directly with the critical issue of how to manage the inevitable negative emotions that hold people back from making the personal changes they want to make. For more information, visit www.take-chargeliving.com.

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About the author:
Marion Jacobs, Ph.D., is a clinical psychologist currently in private practice in Laguna Beach, Calif. She is also adjunct professor of psychology at UCLA, where she was administrator of the UCLA Psychology Clinic for 19 years. Her credits include numerous workshops, lectures, interviews with media correspondents, and radio and television appearances, including The Oprah Winfrey Show.
About the book:
Take-Charge Living: How to Recast Your Role in Life … In Six Acts; non-fiction; publication date: May 2006; Price, $15.95; ISBN: 0-595-37260-0; 152 pgs.; iUniverse.